30 Minutes to Write Sales Letters (30 Minutes Series) by Ian Linton

By Ian Linton

A part of a chain of pocket publications geared toward permitting the reader to profit a brand new ability in precisely half-hour, this article presents rules and recommendation on the best way to write revenues letters that truly promote.

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Sample text

Q. What do I have to do? A. Your only involvement is to give new customers the document wallet at handover. Use the personal action planner to ensure that you take full advantage of the programme. Q. How long will customers stay on the programme? A. Customers will continue to receive material throughout the ownership cycle. When they buy another product, they will begin a new cycle. Encouraging training If you operate sales training programmes, it is important to encourage full participation. This letter describes the benefits of training to individual sales people.

We know that reducing solvent emission levels won’t just change the materials 44 Customer Support you use, it could cost you your business. Fortunately, we recognised the risks before the new guidelines became law and we have developed a solution that protects both the environment and the interests of the refinishing trade. The solution will enable you to comply with emission levels today without investing or changing the way you paint. It costs nothing to find out more, so here are three steps you can take towards a more secure future: Please send me an information pack Call me to arrange a discussion with an environment specialist Book a place for me at the nearest seminar in June/July It would help us review your individual needs more efficiently if you could take a moment to complete a few simple questions: 1.

I’ll be taking personal responsibility for your business, so I’ll make sure we make the changes and stick to them. I look forward to meeting you soon and will contact you shortly to arrange a meeting. New sales support arrangements As well as new sales appointments, you should also keep your customers informed about the levels of support they can obtain from the sales force. In this letter, an office automation company introduces a range of consultancy services available to the customer. This enhances the credibility of the team and increases the opportunity for customer contact.

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